Asigra
The Challenge: Every single existing business needs to backup their data. How could Asigra effectively reach the right people at the right buying time? Asigra has adapted their sales strategies over the years from word of mouth referrals, to event driven attendee lists, to inbound web inquiries, to hiring sales reps. Each methodology had its unique advantages and disadvantages with throttled results.
Bulldog Reporter
The Challenge: A key to Bulldog Reporter’s business is having up-to-date company and contact information. Several key sources of the information needed were paper based. Other ready sources were often out of date. The information, once available, needed to be captured manually and entered into Bulldog’s systems. The highly manual sources and inability to readily use the information made the total cost per day extremely high.
Dalton Boggs
The Challenge: A key to the success of Dalton Boggs is their extensive network. Their network is dynamic, and needs to be continually grown, expanded and to have the most up-to-date information. Dalton Boggs knew the largest and most dynamic source of information is the Internet. The challenge facing them was to tap this vast and growing source of intelligence in a targeted way. Critical to their needs was the ability to leverage sources that are virtually unknown to their competitors.
Miles Technologies
The Challenge: In the past, Miles Technologies had driven their campaign efforts using purchased lists. They found moderate success and were seeing diminishing returns.
Chris Miles knew he needed to find a way to tap into up-to-date sources. Experience with purchased lists showed prospects had been inundated, since the lists had been sold many times. Alternatively, they had done work building their own lists which yielded better results, but the effort and amount of error made the process very expensive.
Private Equity
The Challenge: A key strategy for this particular Private Equity firm is to target specific markets, identifying unique companies in each segment. To find the best companies, they needed to leverage the most up to date information. The Internet, which contains over 17.4 Million US companies, is a rich source of real time information. The challenge is to mine this vast resource and create actionable results.
